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Sponsorship Benefits

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The Old Salem Farm Spring Horse Show respects the fact that potential sponsors – from private individuals to Fortune 500 companies – have unique and specialized marketing objectives when considering their sponsorship options. We will customize a strategic sponsorship to suit the specific marketing and promotional needs unique to each individual sponsor. Our team will work with each sponsor to create a dynamic package which will include some of the benefits listed below:


Many corporate sponsors are entitled to on-site display of 3’x 6’or 3’x 8’ banner (s). Banners are displayed in high-visibility locations around the show grounds such as the Grand Prix field fencing, front entrance fencing, railing of top grandstands, schooling area fencing and walkway fencing (where suitable). Sponsors must supply a banner that is nylon or a synthetic, wind-resistant vinyl product, NO plastic. They must be resistant to high winds and wet weather, and design should be visible from as far away as 400’. These will be neatly stapled on the fencing but could be slightly damaged.  Must be received in Horse Show office by April 27, 2009
Rigid Signs
Corporate sponsors can supply one 3’x 8’rigid sign to be used on Grand Prix field fencing and other high-visibility areas, VIP Tent, walkway (where suitable), admission area. We can produce this sign if we have artwork by April 1, 2009.

Corporate Jump Sign
Depending on sponsorship level, some corporate sponsors are featured in the Grand Prix field with a logo jump sign. This sign is used during the Saturday and Sunday Grand Prix field classes. The signs are placed at the discretion of the course designer but every effort is made to highlight the key sponsors during their sponsored event. Logos to be featured on the jumps must be received by April 1, 2009. (No exceptions)

Electronic Scoreboard
Located in the Grand Prix field facing the spectator grandstand and VIP Tent. Corporate sponsor advertising messages and commercials are featured throughout the two-week event. During the Sunday Grand Prix events, only those corporate sponsors of that event are featured.

Public Address Announcements
Horse Show announcers will make several 30-second public address announcements daily linking your company’s sponsorship to the event.  We have three busy competition rings going simultaneously and announcements are made at appropriate times throughout the day with an emphasize on weekend spectator attendance. Announcements should be sent to Horse Show office by April 27.

Admission Tickets
Depending on sponsorship package, corporate sponsors are issued admission tickets to be used for clients, employees and other guests to enjoy the Horse Show. Premier Grandstand seating is available to view Grand Prix field events. There are general admis- sion tickets and Grand Prix event tickets.

Award Presentation Ceremony
The opportunity to participate in on-field trophy/awards ceremony honoring event winners. Corporate head or client enjoy the thrill of the up-close presentation with these incredible athletes! Great media opportunity to highlight corporate participation.

Exhibitor ‘Back’ Number Sponsor
Corporate sponsor’s logo/ name to appear on the top of the Exhibitor ‘back’ number, approx. 900 each week. Each exhibitor must wear his or her back number to participate in the Horse Show.

VIP TENT Entertainment Opportunity
Corporate sponsor to receive access to VIP Tent overlooking Grand Prix field and activities! Table seats 8 people, and includes a catered gourmet lunch on Grand Prix Sunday, including wine and desserts. Your guests will dine in a comfortable setting as they enjoy the thrills of watching the Grand Prix event up close. VIP Tent can also be used for private catering for corporate parties during the week Tues – Friday in the evening. Special arrangements can be made for a portion of the tent to be used for catered luncheons Tues – Fri as well.

Corporate sponsor tie-in to all media publicity; press releases, feature articles, event advertisements in mainstream print publications as well as equestrian trade magazines.

Corporate sponsors with Internet presence can request a four-month courtesy link on our website.

American Gold Cup

American Gold Cup logo